The story of Clean Jewel is intertwined with the evolution of Haifeng’s jewel industry—a journey from humble beginnings to eco-conscious innovation.
The story of Haifeng Jewelry Industry Environmental Protection Gathering Area begins in the workshops of Meilong Town, where generational artisans laid the foundation for what would become China’s jewel capital. Influenced by techniques from Hong Kong and Southeast Asia, early pioneers forged rings and necklaces in family-owned ateliers, blending Ming Dynasty metalworking traditions with modern ingenuity. This era of hand-forged artistry planted the seeds for an industrial revolution.
Technological Leap: Transitioned from manual hammering to semi-automated production, adopting rose gold and K-gold alloys.
Economic Catalyst: By 2006, over 2,000 enterprises thrived, forming a complete supply chain from design to retail. The Dongyi Jewel Trade Plaza became a regional hub, diversifying offerings into decorative art and premium collections.
Employment Engine: Generated 80,000+ jobs, cementing Meilong as the backbone of Haifeng’s economy.
In 2010, the Haifeng Jewelry Industry Environmental Protection Gathering Area emerged as China’s first province-approved eco-industrial zone dedicated to jewel manufacturing. Spearheaded by the Guangdong provincial government and the Shantou Municipal Party Committee, the cluster redefined jewel production through three pillars:
State-of-the-art wastewater treatment facilities and a dedicated artificial wetland system ensure zero-pollution electroplating and metal finishing.
Shared infrastructure reduces energy consumption and hazardous waste by consolidating processes like galvanization, polishing, and mould casting.
Designated a Guangdong Provincial Key Project (2019), the cluster leverages subsidies, streamlined permits, and green financing to attract eco-conscious manufacturers.
Strategic location at the heart of the Shenzhen-Santao Expansion Zone positions it as a gateway for Greater Bay Area brands seeking sustainable production.
Proximity to Shenzhen’s tech hubs and the Shenzhen-Santao Expressway enables rapid prototyping, while access to international ports ensures timely delivery of raw materials and finished goods.
Clean Jewel is more than a brand—it’s a movement. We invite you to join us in redefining luxury, where every jewel tells a story of beauty, responsibility, and a cleaner future.
Ming-Qing Craftsmanship: Techniques like filigree and granulation preserved through UNESCO-recognized artisan guilds.
Modern Vision: Blockchain-tracked supply chains, AI-driven design tools, and zero-waste prototyping labs.
Community Impact: Local festivals like the "January 20th Market Opening" celebrate craftsmanship while attracting international buyers.
Eco-Certified Craftsmanship: Every piece produced here adheres to stringent environmental standards, from conflict-free metals to closed-loop water systems.
Innovation at Scale: Partners like Clean Jewel leverage the cluster’s R&D capabilities, including electrolytic polishing and AI-driven design tools, to create timeless pieces with minimal ecological impact.
Transparency & Trust: Blockchain-enabled traceability ensures customers can verify the sustainability journey of each product—from raw material sourcing to ethical labour practices.
The Haifeng Jewelry Industry Environmental Protection Gathering Area’s journey mirrors Clean Jewel’s ethos: luxury is not just beauty but a commitment to preserving the planet. As we invite global partners to co-create on our platform, we honour tradition while pioneering a future where elegance and ecology thrive in harmony.
Every piece is designed to last, using recycled precious metals and conflict-free gemstones.
From the Haifeng Jewelry Industry Environmental Protection Gathering Area’s state-of-the-art wastewater treatment systems to our carbon-neutral workshops, we invite you to witness the journey from raw material to masterpiece.
Clean Jewel is not just a brand—it’s a movement. We collaborate with artisans, innovators, and eco-engineers across the Haifeng ecosystem to set new standards for luxury.
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